Advertising your business can be tough – but using the right platform is key to getting your business seen by the right audience.
Although there are a range of platforms you can use to advertise your business, Google Maps ads stand out as a great way to connect businesses with potential customers.
With over a billion people using Google Maps, it has become an essential marketing tool for businesses, allowing them to create and manage their Google Business profile listings and improve online visibility.
The application’s use on mobile search makes it a great choice for travellers, commuters, and adventurers alike. It allows them to quickly search for your business on their mobile device whilst they’re on the go.
If you’re a local business owner, understanding how to advertise on Google Maps effectively can significantly boost your visibility and attract traffic to your organisation. For more information on how you can advertise your business on Google Maps, read on!
Optimise Your Google My Business Listing
The key to advertising on Google Maps and the Google Maps app is creating and optimising your Google My Business (GMB) listing. This free tool allows you to manage how your business appears on Google Search campaigns and Maps.
Ensure that your listing contains accurate information, including:
- Your business name
- Your physical address (the area you want to target)
- Your phone number
- Your operating hours
This will help boost your online presence and help potential customers learn more about your business.
Use Enticing Imagery and Clear Descriptions
First impressions matter – and your GMB profile is often the first encounter customers have with your business. It is important that you make your GMB count by adding high-quality images that clearly display your products and services.
Prepare a business description that outlines what you offer and reflects your brand personality. Engaging content can encourage potential customers to explore further and consider your business.
Encourage Reviews and Respond Promptly
Positive reviews can be a game-changer for your business on Google Maps. Encourage satisfied customers to leave reviews. It’s also important that you take the time to respond to both positive and negative feedback.
This demonstrates that you’re dedicated to customer satisfaction, builds trust and enhances your business’s reputation. Keep in mind that potential customers often read featured customer reviews before deciding where to spend their money.
Take Advantage of Google Posts
Google Posts allows you to share timely updates, store promotions, and events directly on your Google Maps listing.
Presenting this information not only attracts potential customers but also demonstrates that your business is active and engaged with the local community.
Use Google Ads for Local Campaigns
To further enhance your visibility on Google Maps, consider creating a Google Ads account. With location extensions, your ads on Google Maps can display additional information, such as your business address and phone number.
Make the most of target keywords and location-based targeting to ensure your ads on Google reach the right audience for in-store visits.
While these ads involve a cost, the potential return on investment in terms of increased foot traffic and conversions will be worth it.
Make the Most of Google Maps Features
Understanding and making the most of Google Maps features can improve your advertising efforts.
Explore options such as creating posts with offers, highlighting popular products and using the Q&A section to address common customer queries.
Each feature allows you to engage with your audience and show them what makes your business unique.
Staying Consistent Across Platforms is Key
Be sure to be consistent across all platforms – this will help to build trust and credibility. Likewise, ensure that your business information is consistent on your GMB listing, website and social media profiles. This includes information such as contact details and opening hours.
Consistency not only assists your local SEO efforts but also can prevent confusion among potential customers.
Monitor and Analyse Your Businesses Performance
Regularly monitoring the performance of your Google Maps listing provides valuable insights into what is working and where improvements can be made.
Utilise the analytics provided by GMB to track customer actions, such as website visits and phone calls originating from your listing.
This data motivates you to amend your business strategy and make informed decisions to grow your business online.
Engage with the Local Community
Building a strong local presence goes beyond social media. Actively engage with the local community by participating in events, collaborating with other local businesses, and supporting local causes.
Word of mouth remains a powerful marketing tool, and positive local engagement can turn into increased visibility on Google Maps.
Grow Your Business With Quirky Digital!
From optimising your GMB listing to using additional features and exploring paid advertising options, each step helps you with your online business.
By understanding the intricacies of Google Maps advertising and staying proactive in managing your online profile, you can position your business for success.
There are many benefits to advertising on Google Maps, including increasing the visibility of your business, encouraging more visitors to your website, and having the ability to monitor your ads.
By creating and optimising a Google My Business listing for the search engine results pages, you can enhance your online presence. GMB listings can also ensure customers know what they need to know about your business, whether it be your physical location, contact information or operating hours.
Here at Quirky Digital, we are one of the fastest-growing digital agencies in Liverpool and surrounding areas. It is our goal to help ambitious business owners, such as yourself, achieve their goals by ranking their businesses at the top of Google.
We can ensure you get the right types of clicks – we work to drive the right traffic to your website, increasing the number of leads for your business.
If you would like more information on the services we offer, talk to us today. We have helped countless businesses achieve number 1 rankings across a range of industries – and can help you too. Get a quote today!
