From 10 to 350 clicks per day for art investment company 🚀
An overview of the campaign
556%
increase in organic users YOY
0 to 450+
organic keywords on the first page
85%
increase in leads generated through investment terms
The problem
Not competing with big players for investment keywords
When we started working with Grove Gallery, they were already a well-known name in the art world – they had a solid following on social media, successful PR campaigns, and a good history of data from PPC campaigns .
Once we looked into their Google Search Console, we could see that people could find their website when they searched for their artists, but not when they wanted to learn more about art investment.
Grove Gallery had an ambitious plan and wanted more people to find them by searching for investment-related keywords and competing with the other big players in their niche.
The solution
Creation of a strong content marketing and link building campaign
After a successful strategy meeting, our SEO strategist combined with our content team to create a comprehensive technical audit, keyword research and content strategy that targeted both general art gallery and alternative investment keywords.
In the first month of the campaign, we made technical SEO fixes across the website which included improving site speed, passing Core Web Vitals, restructuring website folders and implementing a new internal linking strategy.
After improving website performance and crawlability, we got to work on producing over 8,000 words of monthly content for service pages, blog posts and supporting pages targeting transactional keywords.
Additionally, we also had a full day with the sales team who took us through some of the most commonly asked questions and reasons as to why people are investing and who they are doing it for.
The client had some solid branded PR links in their backlink profile – so our outreach team worked with investment bloggers, and ran digital PR campaigns that got the client featured in authority publications such as Yahoo and Ideal Home.
The result
First page coverage, massive increase in clicks and daily high-value leads
Over the past year, we have worked alongside Grove Gallery’s experienced marketing team to implement the SEO strategy.
Fast forward to now, the website ranks on the first page for all targeted keywords, earning on average 358 organic clicks per day and we are excited to be working with them to take up more market share in related niches.
Finally, our content marketing strategy targeting investment keywords has led to Grove Gallery gaining international brand awareness, attracting links from authoritative websites and more importantly, bringing in 85% more leads through organic channels.
What the client has to say
Grove Gallery have utilised the SEO services of Quirky Digital since the end of 2022 and we are extremely happy with the results that have been delivered so far.
From the beginning of the campaign, we've been impressed with the communication and now we can see the benefits of increase traffic and leads.
Our group has big growth plans and I know that Quirky are just as committed to delivering results as anybody. Highly recommended.
